Do you know what's driving leads/sales to your website? Google Analytics can tell you.
The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website's performing.
Have you used Google Analytics before?
Beginner's guide to Google AnalyticsHave you installed Google Analytics?
Get started with Google AnalyticsInstalling Google Analytics tutorialHave you set up goal tracking?
Setting up goal trackingHave you set up e-commerce tracking?
How to use e-commerce trackingSetting up e-commerce trackingHave you set up site search?
Set up and configure site searchKnow your way around the interface?
Interface navigationDo you know how to use annotations?
Google Analytics annotationsDo you know which metrics to track?
3 metrics beginners should watchWeb metrics & KPIs for small businessesKnow how to track email &/or advertising?
Creating custom campaignsKnow what advanced segments are for?
Single segment reportingHave you set up a useful dashboard?
5 insightful Google Analytics dashboardsDownload small business dashboardHave you set up custom alerts?
Using custom alertsDo your analytics report drive action?
Drive more traffic to your websiteImprove your online checkoutKnow how to check it’s all set up right?
Check you’ve got Analytics on every pageTroubleshooting tracking setupKnow what to do if your traffic drops?
What to do when Google traffic dropsSEO diagnosis for non-SEOs
