Informative Blog

  Search engines are an extremely powerful way of promoting your website online. Consider them your silent Public Relations firm, quietly working in the background. Many studies have shown that between 40% and 80% of users found what they were looking for by using the search engine feature of the Internet.

According to Search Engine Watch (http://www.searchenginewatch.com) – 625 million searches are performed every day!

The great thing about search engines is they bring targeted traffic to your website. These people are already motivated to make a purchase from you- because they searched you out.

With the right website optimisation, the search engines can always deliver your site to your audiences.

Crawler-Based Search Engines

Crawler-based search engines use automated software programs to survey and categorise web pages. The programs used by the search engines to access your web pages are called ‘spiders’, ‘crawlers’, ‘robots’ or ‘bots’.

A spider will find a web page, download it and analyse the information presented on the web page. This is a seamless process. The web page will then be added to the search engine’s database. Then when a user performs a search, the search engine will check its database of web pages for the key words the user searched on to present a list of link results.

The results (list of suggested links to go to), are listed on pages by order of which is ‘closest’ (as defined by the ‘bots’), to what the user wants to find online.

Crawler-based search engines are constantly searching the Internet for new web pages and updating their database of information with these new or altered pages.

Examples of crawler-based search engines are:

• Google (www.google.com)

• Ask Jeeves (www.ask.com)

Directories

A ‘directory’ uses human editors who decide what category the site belongs to; they place websites within specific categories in the ‘directories’ database. The human editors comprehensively check the website and rank it, based on the information they find, using a pre-defined set of rules.

There are two major directories at the time of writing:

• Yahoo Directory (www.yahoo.com)

• Open Directory (www.dmoz.org)

Note: Since late 2002 Yahoo has provided search results using crawler-based technology as well as its own directory.

Hybrid Search Engines

Hybrid search engines use a combination of both crawler-based results and directory results. More and more search engines these days are moving to a hybrid-based model. Examples of hybrid search engines are:

• Yahoo (www.yahoo.com)

• Google (www.google.com)

Meta Search Engines

Meta search engines take the results from all the other search engines results, and combine them into one large listing. Examples of Meta search engines include:

• Metacrawler (www.metacrawler.com)

• Dogpile (www.dogpile.com)

Specialty Search Engines

Specialty search engines have been developed to cater for the demands of niche areas. There are many specialty search engines, including:

• Shopping

  -  Froogle (www.froogle.com)
  -  Yahoo Shopping (www.shopping.yahoo.com)
  -  BizRate (www.bizrate.com)
  -  PriceGrabber (www.pricegrabber.com)
  -  PriceSpy (www.pricespy.co.nz)

• Local Search

  -  NZPages (www.nzpages.co.nz)
  -  SearchNZ (www.searchnz.co.nz)
  -  NZS (www.nzs.com)

• Domain Name Search

  -  iServe (www.iserve.co.nz)
  -  Freeparking (www.freeparking.co.nz)

• Freeware & Shareware Software Search

  -  Tucows (www.tucows.com)
  -  CNET Download.com (www.download.com)

Written by David Kelly
Source - http://www.zeald.com/Blog/x_post/types-of-search-engines.html

1. Give me a description of your general SEO experience.
A. My experience is mainly with my own site at www.xyz.com and one other site www.zxy.com. So far, my site is on page one for narrow search terms involving outdoor recreation in Nevada. The other site has gone from not being listed at all in the first 10 pages of any search result to being in pages 2 and 3 of a couple of search engines. That work is ongoing at this time.





2. Can you write HTML code by hand?
A. Yes I can. I do use some WYSIWYG editors and then modify the code by hand as needed.

3.Could you briefly explain the PageRank algorithm?
A. In simple terms, Google uses the gross number of inbound links to a page to determine how important the page is. This "pagerank" has little to do with actual search results but can make a difference on user behavior.

4. Have you created any SEO tools either from scratch or pieced together from others?
A. No, I do make use of many tools already available on the internet as well as SEO programs that I have purchased.

5. What do you think of PageRank?
A. In relation to SEO projects, it is relatively unimportant but can give an indication of how much work needs to be done in gaining inbound links.

6. What do you think of using XML sitemaps?
A . I use them. They are an additional tool to help the search engines when they crawl a site. There is no requirement for any sitemap and your pages will get indexed without them if you pay close attention to navigation within your site.

7. What SEO tools do you regularly use?
A. Keyword analysis tools, keyword density tools, index checking, backlink checking, wordprocessor to check spelling and grammar, HTML validation and others.

8. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
A. Usually I would use the robots.txt to keep a search engine from indexing an entire directory on a site. This would often be directories dealing with admin functions or directories that only contain script or image libraries.

9. What areas do you think are currently the most important in organically ranking a site?
A. Text on page! Search engines utilize text and only text in providing search results. That text is found in many place including the URL and title of your pages as well as the visible text you place on your pages.

10. Do you have experience in copywriting and can you provide some writing samples?
A. My experience in "copywriting" is limited to my site at www.afreshpath.com. It is a blog about outdoor recreation in Nevada and so far is placing well in search results.

11. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
A. Not yet! I am not particularly worried about it but I do try to write in such a way that others would be inticed to submit my articles.

12. Explain to me what META tags matter in today's world.
A. The most important META tag for SEO is your page description. Search engines do make use of this tag but it does not outweigh the title or visible text. The META keywords tag is not much of a factor in the major search engines but should not be overlooked.
13. Explain various steps that you would take to optimize a website?
A. 1. Interview website owner or webmaster to get a good grasp of the site's purpose and goals.
2. Perform a keyword analysis to find best performing keywords that should be used for that site and for individual pages of the site
3. Analyze site content to determine usage of relavant keywords and phrases. This includes visible text as well at titles, META tags, and "alt" attributes.
4. Examine site navigation
5. Determine the existence of robots.txt and sitemap and examine those for effectivenes.
6. Make recommendations for changes needed for the site and each individual page.

14. If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
A. I would update the old site with permanent redirects to to new page for every page. Then I would attempt to remove old content from the major search engines to avoid duplicate content issues.

15. Rate from 1 to 10, tell me the most important "on page" elements
A) 1. issue is visible text being relevant to expected search terms.
2. would then be page titles
3. is navigation and "alt" attributes for navigation items and link text.
4. would be "alt" attributes for images and other media presented on pages.

16. What do you think about link buying?
A. I discourage the practice for the most part. There are more effective means of paid marketing. One exception would be purchasing listings in highly reputable directories such as Yahoo directory.

17. What is Latent Semantic Analysis (LSI Indexing)?
A. LSI indexing ries to overcome the limitations of "literal" search term matching . For example, if someone is searching for "hiking in Norhter Nevada" a literal search would only match the words used without taking into account words such as "hike", "hiked". LSI can give more relevant results because it does take word usage and context into account determining what a page is "about" rather than a strict reliance on literal wording.

18. What is Phrase Based Indexing and Retrieval and what roles does it play?
A. In regards to search results, it is a method that search engines such as google use to determine relevance of a page based on phrases acutally used in a document. For example, if you have a page instructing people on wildlife photography, the search engine would reasonably expect to see terms and phrases such as "selecting a camera", "appraoching wildlife", and "low light photo conditions". Related phrases will add to the relevance of a page where unrelated phrases will reduce the relevance of a page. This is one technique that Google is using to weed out "spam" sites.

19. What is the difference between SEO and SEM?
A. Seo is search engine optimization and is the process you use in getting your pages to place well on search results. SEM is search engine marketing and involves purchasing advertising space on search result pages. Sponsored listings are SEM. Both are related though! When using Google Adwords, the better you optimize your pages for search, the less you will be paying for your selected keywords in the PPC campaign and the better placment your ads will get.

20. What kind of strategies do you normally implement for backlinks?
A. I check the competitors backlinks to find hightly relevant sites and request a link from them. If reciprocal linking is required, I may be able to place a lik back to them in a relevant portion of a page on the site but if not, I will state so and may not gain that link. Another method I use is to submit press releases to relevant media.
21. What role does social media play in an SEO strategy?
A. Social media such as social networking sites and news sites can provide for viral marketing. Viral marketing has proven to be powerful if the content of a site is appealing.

22. What things wouldn't you to do increase rankings because the risk of penalty is too high?
A. I would avoid any site with the appearance of a link farm. I would also avoid any "spam" practice such as unsolicited email campaigns, certain affiliate advertising sites, sites that re-direct visitors to your site, and anything resembling the practices of Zango.

23. Why might you want to use nofollow on an internal link?
A. Many sites have shoping carts and member login or logout links. This type of link is simply an administrative function and does nothig to contribute to site content. The search engine does not need to index those pages.

24. Are you familiar with web analytics and what packages are your familiar with?
A. Yes I am and the tool I use most frequently is Google's webmaster tools. I also use the available Yahoo hosting tools for my own sites. Knowing what search terms your visitors are actually using to find your site as well as where those visitors are coming from will help refine SEO efforts. The amount of time each visitor spends on your site will help in determining if content changes are needed.

25. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
A. A user coming into your site from an organic search usually has never visited your site before or is performing a general search for a specific product or topic. These visitors are trying to find the site that most suits thier needs. A "type-in" user is specifally interested in your website. They may have found your URL in print advertising or from a friend. Often, these users are familiar with what you are offering and are coming back to your site as a repeat visitor.

26. How do you evaluate whether an SEO campaign is working?
A. The main indicator is to perform a search on all major search engines using the keywords/ keyphrases I am optimizing for. An analysis of those results will help to determine if optimization has gained in the results or lost ground. This analysis should be done over time as each search engine will update and index on a varying schedule. Another aspect is to use website statistics to determine where traffic is originating.

27. What does competitive analysis mean to you and what techniques do you use?
A. Competitive analysis means taking a close look at websites that rank highly in search results and comparing those sites to the one you are optimizing. They have employed methods that are working and are a valuable source for ideas.

28. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
A. I might approach the problem as if it were an entirely new project. Again taking a look at the keywords and phrases that I am attempting to optimize for and again taking a close inspection of top ranking competition. If the site is indexed and does show up in the irst 10 pages of a search but on in the top three, I would look into modification of major areas such as page titles, on page text, and page descriptions. If the site is not yet indexed or has been dropped from an index, there are major problems and the site may require a total re-work and re-submission.

29. How many target keywords should a site have?
A. I advise not more than three or four well related keyword phrases. This allows for more effective optimization.

30. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
A. It doesn't unless the rumor proves to be fact. Yes, I check on the rumor but as with all rumors, it can have detrimental effects if you "jump on the band wagon" and it proves to be just a rumor with no basis in fact.

31.Why does Google rank Wikipedia for so many topics?
A. Wikipedia is an established authority! As such, it is referenced by huge numbers of other documents with relevant text associated with links back to Wikipedia.

32. salary and location were not an issue, who would you work for?
A. Myself and only myself if those conditions existed.

Interview Questions

1. What would you consider to be the 3 most important principles of SEO?
2. What types of software do you use before, during and after an SEO campaign?
3. What are the primary differences between the paid and natural search engine signals?
4. In mid-2009, Google updated their search results with a major enhancement. What was it called and what was the change?
5. In May of 2010, thousands of business suffered ranking loss because of another major update. What was it called and what was the change?
6. In 2011, another major update came with several “aftershocks”. What was the nickname and official name of the change and what did it impact?
7. Talk to me about Local SEO. What factors come in to play with ranking in Google Places & Universal Search?
8. It’s said that Google gives more weight to major brands. If this is so, was there a name given to the update and how does Google differentiate?
9. For a new domain in a competitive keyword space, what link building and social media strategies might you employ and how quickly?
10. How important is valid source code to SEO? Will a website get higher rankings if it is W3C XHTML and CSS valid?
11. Around what percent of Google’s ranking equation do you believe social media impacts?
12. Can you name a few websites that provide checklist-format ranking and optimization criteria?
13. What blogs and Twitter users should I be following to stay in the know with changes in SEO and SEM?
14. What happened with Overstock and J.C. Penny December of 2010?

The Interview Answers

1. The 3 most important principles of SEO are 1) Relevancy/Content, 2) Popularity/Visibility & 3) User Behavior/”Click & Stay” post-search
2. Keyword research tools (WordTracker, Google AdWords, SEMRush, existing Google Analytics data), competitive research tools (OpenSiteExplorer, Compete, Hitwise, site scapers, etc), keyword-tracking tools (Webmaster Tools, SEOmoz.org Campaigns, Raven SEO, YieldSoftware)
3. The primary differences between PPC & SEO algo’s are bid and budget amounts, keyword-level Quality Score, and PageRank (paid search doesn’t account for external links)
4. In mid-2009, Google announced their Caffeine Update which significantly improve the crawl, indexing and display time of Google search results
5. In May of 2010, the Mayday Update impacted long-tail keyword traffic in an attempt to deliver better quality results.
6. In 2011, the Panda Update (nicknamed “Farmer” out the gate), impacted websites with heavy volumes of advertisements, and sites dynamically created by duplicate content
7. Local SEO involves location-based landing pages, microformats, links AND citations (name, address, phone or NAP), business reviews, mobile & suggestive search
8. The Vince Update, named after the guy at the Googleplex who was responsible for it, does give more weight to brands, mainly because brands have better “reputation”, “trust” and “authority”.
9. For a new domain in a competitive space, a well-paced link building plan should include PR, industry blogger outreach (not pay-per-post), and definitely an array of social media campaigns (contests, widgets, link bait, etc)
10. Matt Cutts debunked source code as a factor several years ago. User experience is important, but code does not need to validate to rank well
11. About 7% of the search engine results ranking signal comes from social media (approximately)
12. Websites that provide excellent audit lists include David Mihm’s Local Ranking Factors, seomoz.org’s Search Ranking Factors and (if I’m lucky) they will list Steve Wiideman’s SEO Audit List. Don’t ding them if they miss the latter.
13. If you’re really an SEO Expert, you should be following @randfish, @aaronwall, @dannysullivan, @lisabarone, @danzarrella, @chriswinfield and maybe even @graywolf and @WebsiteMagazine. Important RSS feeds to subscribe to include: Search Engine Land, Search Engine Journal,SEO Roundtable, Google Webmasters Blog (Official), Yahoo! Search Blog, the OfficialBing Search Blog, and of course, seomoz.org.
14. In late 2010 and early 2011, JC Penny and Overstock were penalized for buying links

Not the Right Answers

1. These are NOT SEO principles: keyword density, having more links than competitors, search engine submission, hiding text, cloaking, doorway pages, paying for +1′s
2. Potentially Harmful Tools & Services: Linkvana, SEO Link Vine, 3-Way Links, Pay-Per-Post/ReviewMe (any link scheme), blog comment blasters, any automated link building tool or paid link service.
3. Any answer that involves automating and emulating click behavior is wrong for PPC/SEO algo differences
4. Anything other than above
5. Anything other than above
6. Anything other than above
7. Local SEO is NOT review syndication, linking to Google Places, or stuffing keywords in Google Places profiles
8. Anything other than above
9. Ranking a new domain in a competitive space should not include buying thousands of links or gaming click-through rates
10. If they answer that W3C validation is an important SEO factor, they are incorrect
11. Anything other than above
12. Any answer containing the phrase “black hat” is wrong
13. Again, any answer containing the phrase “black hat” is wrong
14. Anything other than above

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Techie Log - for techical discussion but allows for free classifieds
Text Ads Post
Thailand Classifieds
The Classified Free Ads
Thedirectory Classifieds, Business Directory
TheDreambuilder.Net Classifieds
The Exclaim - US Classifieds & Free Online Selling
The Free Ad Forum
The MG Experience Car Classifieds
The Pinball Classified - for Pinball and Arcade Amusements only.
The Woodlands Classifieds
The World For Sale
Thrasher's Classified Ads
Titan Outlet Store Classifieds NEW!
TopClassifieds.com
ToptierAid.com Classifieds
Toronto Classifieds
Totally Free to Post your Ad!
Trafficpro.biz Free Classifieds


*U
UK Classified Advertising - located in the UK, for local businesses and advertisers to promote their services, products or items.
US Classifieds
U.S. Free Ads
USA Online Mall's Full Page Ads
United States Free Classifieds
UpBidz.Com - Free Classifieds
Used Boat Propellers Free Ads -Boat propellers only
Used Ottawa


*V
Victoria, BC's FREE Classifieds
Vintage Car Connection - Antique and collector car classifieds. Pre-1991 vehicles only.
VirtualGarageSale.ca
VirtuallyFree
Vivastreet India


*W
WantedWants.com
Want Free Ads
WatchZen - Free classifieds for luxury watches only.
WebDayAds Classifieds
Webmaster Classifieds
WebmasterMatch.com
Wespac FREE Classified Ads
Wired2Host Classifieds
Work From Home Adverts
WorldAdsOnline
World Classifieds Ad
World Free Ads
Worldwide Ads for All! Post Free Ads
www.g0ng.com = free ads gratis


*Y
Yeznet Free classifieds
You2canprofit.com Free
Your Ad Classifieds NEW!
Your Best Marketing
YourClassifiedsAds.com
Your Free Classifieds in Malaysia


*Z
Zeezo
Zeezo Classifieds
Ziply


*Other Places That List Where To Get Free Advertising
Free Advertising List